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Free Salesforce Marketing-Cloud-Email-Specialist Sample Questions
Question 1
A file is received daily from a data provider to the account FTP. This file needs to beimported into the Marketing Cloud as soon as it arrives.The arrival time of this file varies byseveral hours day to day. What tool should be used to accomplish this?
A. Automation Studio Scheduled Automation
B. Automation Studio File Drop Automation
C. Journey Builder Fire Event
D. Journey Builder Import Activity
Answer: B
Question 2
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on theirmobile devices, while the remaining 50% of subscribers open their emails on their desktop.The Chief Marketing Officer of NTO would like the emails to render well on both desktopand mobile devices, but does not want to spend a significant amount of time developing foreach environment.What is the recommended design approach?
A. Responsive Design
B. Desktop-centnc Design
C. Static Design
D. Mobile-aware Design
Answer: D
Question 3
An email marketer needs a point-and-click tool to create a segment based on everyonewho lives in a five-mile radius of a specific zip code and to see an accurate count ofsubscribers in real time.What solution meets thisspecification?
A. SQL Query Activity
B. Contact Builder
C. Audience Builder
D. Data Filters
Answer: A
Question 4
An account has a Subscriber Key enabled, and will be providing a unique key for eachsubscriber from an external system. A marketer wants to create a data extension forsendingemail campaigns. What steps would the marketer take when creating the dataextension? (Choose 2)
A. Check the "Is Sendable" option
B. Set the column representing the Subscriber Key as a Primary Key
C. Set the Email address column as a Primary Key
D. Relatethe Email address to the Suscriber Key
Answer: A,D
Question 5
What is a personalization string?
A. A snippet of text that inserts subscriber attributes into an email
B. An automated way of scraping a websitefor content to populate inside of an email
C. The snippet of text at the top of the email that is visible before an email has beenopened
D. A content area that will display based on a subscriber attribute
Answer: A
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